All posts in Experiences

Triple Your Blog Traffic Notes – Social Triggers Webinar

derek-tripple

All credit to http://socialtriggers.com | photo credit from Social Triggers on Facebook

I recently jumped on a webinar with Derek from Social Triggers about gaining blog traffic for use in business, these are my notes.

He mixes psychology with online marketing, has a fresh take on things and keeps things interesting, if you haven’t checked him out, he’s worth a look. He’s big into webinars and positioned selling of his coaching programs.

Anyway, this webinar covered [in my opinion] authentic and no nonsense techniques for boosting traffic and I wanted to share my notes to put into practice for gaining traffic. Again, all credit to Derek.

Summary: Swap thinking you need new content every few days with promoting your existing awesome content every few days. Promote your content by getting others to talk about it. Get others to talk about it by sending them a real, earnest e-mail.

The interesting part is that this stuff is what someone might naturally think if they had the mystique of using a computer and the internet to build a business removed. After reviewing it, I thought to myself, “Well yeah, this seems obvious now” even the somewhat reverse “target, appeal, then write” but any smart writer knows to tailor your message to your audience.

You’re not writing a blog for business purposes as a personal outlet, so thinking about your audience FIRST, should be a natural inclination, if not, make it one!

Enjoy!

If you’re thinking about starting a blog or website and don’t know where to start with getting the technical pieces in place, check out IT Arsenal for tech support.

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Amazing Customer Support

WPE_Gear_Color

The following is an excerpt from WPEngine newsletter, and it’s brilliant for understanding how to interact with users.

What does “amazing customer support” mean?

What does great support mean, and why is it so important for a managed hosting provider like WP Engine to place so much focus on providing exceptional support to our customers?

The answer is that customer support is one of the best ways for WP Engine to offer the best possible experience for our customers.

Every company has a public face and a private face. The public face is carefully manicured and cultivated to reflect the most positive side of the company. It’s like you going to a family wedding. You’re dressed to the nines. The private face is the customer experience that happens when you call tech support and actually interact with a company. When you get to the heart of an organization, what is it that you find?

Tech support is a reflection is the internal representation of company culture and values. Other than signing up, tech support is the only interaction that many customers will ever have with the company. That means support interactions are a huge opportunity to reinforce the message your company wants to send.

Going the Extra Mile

The message you get from WP Engine should be simple: we love our customers, and we want to go the extra mile for them.

Put another way, the purpose of Tech Support is to make customers fantastic at their jobs.

When you get to the heart of a company, are you afraid you’ll be taken care of, not sure what you’ll get, or confident of your expectations?

I love the line where Jason [the author] notices that other than signing up, the only interaction people usually have, is for support. It’s so true, after the marketing, after paying and signing up, that’s when the real experience kicks in, and that’s what really makes the difference.

The whole job of tech support [or just supporting your users] is to make the user awesome and that is something I can live for.

 

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Productivity Enhancer BetterSnapTool

bettersnaptool

I’ve known about software that re-sizes your windows for a while.

I thought it silly, a waste of a few dollars, I can re-size my own windows thank you.

I was wrong, they enhance productivity and are useful for business. Try one.

BetterSnapTool is simple software that re-sizes any open window to common functional sizes [such as half, full, or quarter sized] when pulled onto the ends of your screen.

This sounds rather useless when you first hear it, but you don’t realize how often you’re moving files around when you’re working with a business website or project AND how little you use the little plus button for expanding the window on a Mac because you never know how large it’s going to make things.

You may be:

  • Downloading multiple graphic or audio files to use on a sales page
  • Organizing project assets
  • Saving video to watch later
  • Comparing two text documents
  • Moving windows from screen to screen on a multiple screen display

All of these tasks take precisely maneuvered grabbing and re-grabbing of the corners of windows. It only waste seconds yes, and slightly interrupts flow, but the not having to resize windows makes a difference.

I wouldn’t share about it, if it wasn’t useful.

If you spend your day on a computer, give it a try, it’s a small thing, but I think you’ll find it useful too.

Mac: BetterSnapTool

Windows: AeroSnap

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Reward $55: Public Accountability #findingmoreflow

Public accountability, I’m going to publish content on the web 3 times per week.

It could be personal, business related, a salespage, a video, doesn’t matter.

Social media posts don’t count.

I’ve posted it, I best follow through now.

Earn $55

If you can find a lapse in posting, and I can’t disprove it, I’ll PayPal you $55, yes you, internet.

The places I’ll likely post are

I do this to keep me accountable, and to make it sting if I stop creating.

 

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Google Vault “Retention” Policy Deletes E-mail

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The following is a story of how Google Vault, [a service from Google meant to prevent users in Google Apps from deleting e-mail without any chance of recovery] deleted tens of thousands of e-mails.

I’ll cut to the chase, my issue here is that Google’s idea of a retention policy is asinine, stupid, crummy, bad, poorly executed.

They’ve set up a system that is meant to save e-mail, but has a default setting to remove all e-mail older than a time you set.

One of the first steps in setting up Google Vault is to set a “retention rule” a period of time to which even if a user deleted a message, it will still be saved, and searchable via the Google Vault tool. In ADDITION to that, every e-mail, in the entire domain, in every e-mail box, older than the retention rule, get’s deleted.

retention |riˈtenCHən|
noun
the continued possession, use, or control of something: the retention of direct control by central government.
• the fact of keeping something in one’s memory: the children’s retention of facts.
• the action of absorbing and continuing to hold a substance: the soil’s retention of moisture.
• failure to eliminate a substance from the body: eating too much salt can lead to fluid retention.
ORIGIN late Middle English (denoting the power to retain something): from Old French, from Latin retentio(n-), from retinere ‘hold back’ (see retain) .

I don’t see anything about removal in the definition of retention.

How can a service with the name “Vault” in it, with functions like “retention rule” be thought to force-ably delete e-mail?

It’s My Fault

Yes, it’s in their documentation.

google vault retentionYes it’s my fault. I won’t argue against that, but I can still share my story, and claim that this is ridiculous. In my case, I thought Google Vault created copies of all the e-mails deleted, and the retention rule wouldn’t effect live e-mail mailboxes.

In this case of woe, setting a retention rule of two years did what I thought, which is save any e-mail that get’s deleted, so it can be recovered for up to two years of receiving it, BUT IT ALSO deleted every e-mail older than 2 years old in every mailbox.

Oops.

What if you deleted any e-mail older than two years for your entire company?

Road to Recovery

I contacted Google relentlessly for about 10 days, through their premium support channels, their answer? Sorry, no backsies, it says right in the documentation sir, it can’t be recovered.

I begged and pleaded, told them this is a government matter if I can’t get e-mails for court cases, that they must have backups, nope nothing. Polite, timely, completely useless responses.

Backupify

Luckily, about 2 years prior I set up my company with backupify.com a service meant not as an archival tool but backup for Google Apps. What I mean by this is if you received an e-mail, and immediately deleted it, then deleted it from the trash, Backupify wouldn’t necessarily have caught it in the routine backups. So Backupify doesn’t really work for legal recovery.

In this instance though, all e-mail older than 2 years old would be recoverable.

Whew.

The process isn’t easy by any means, while digging through support with Backupify, they admitted their tools and recommendations for downloading and then restoring e-mail is not elegant or fast, they just provide the data.

It’ll take months to silently download my users e-mail, sort through everything older than March 24th, 2013, and restore it, but at least it can be done.

Word to the wise, Google Vault retention policy doesn’t just mean save, it means save and delete.

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