This is more or less a re-post of http://www.jamesaltucher.com/2014/07/how-to-persuade-anyone-of-anything-in-ten-seconds/ but with my comments and formatting for future use, life and business applicable for communicating, but the short hand “quick learn” version.
Use for good, knowing how to sway someones mind is no small thing.
Presentation
Be straight, smile, palms forward
Relax
Do not talk while their talking
Urgency
Why the problem you solve is URGENT to your demographic. For example: “I can never get a cab when it rains!”
Unique
Why is your solution unique: “We aggregate 100s of car services into one simple app. Nobody else does this.”
Useful
Why is your solution useful to the lives of the people you plan on selling to or deliver your message to: “We get you there on time.”
Ultra-Specific
This shows there is no fluff: “Our app knows where you are. Your credit card is pre-loaded. You hit a button and a car shows up in 4-5 minutes.”
Of course the example I give is for Uber but you can throw in any other example you want.
I’ll throw in a fifth “U”
User-friendly
In other words, make it as easy as possible for someone to say “yes”. Like a money back guarantee, for instance. Or a giveaway. Or higher equity. Or testimonials from people you both know. Etc.
Unquestionable Proof
This can be in the form of profits. Or some measurable statistic. Or testimonials. Or a good wing-man. Whatever it takes.
Can you workshop two sentences with all of them?
“But this is not just about persuasion. It’s about connection.
It’s about two people, who are probably strangers, reaching through physical and mental space and trying to understand each other and reach common ground.
It’s not about money. It’s not about the idea. It’s not about yes or no.
It’s about two people falling in love.”
Idea Exchange designed by Luis Prado from the Noun Project