I’ve been working through an e-mail marketing enhancement program from Noah Kagan and SumoMe.com
It’s been useful, particularly the closed Facebook group, and solid e-mail marketing tactics, tips, and experience.
I was struck by his last e-mail, and how he signed off, and how he’s protected his incredibly valuable information throughout the entire course.
“Please Don’t Share”
I get the request from new online entrepreneurs constantly, Rob, how do I protect this…ebook, program, course. I can’t have anyone download my videos, or my PDFs, they will share it all over the web….and then the systems and software and conversations and hours needed to attempt protecting content ensues.
Yet, someone who’s earned over a million dollars online, and has extensive online product experience signs his e-mail course “Click here to access all 10 lessons in the future, Please don’t share : )
Take a note, it’s more important you actually launch, focus on quality, and make fans, then your information being impregnable by anyone who hasn’t paid you.
If your content get’s so wildly popular that you start hearing it’s being shared despite your request not to share it, maybe then it’s time to create a new enhanced version, and protect that one, don’t let protecting your content hang up launching in the first place.
Keep hustling.