sisyphus

There is enough information easily available to get entirely lost day after day…and not just general information, but information on the exact topic, problem, issue, business idea, etc. you happen to be pursuing or distracted by. It’s not just easily available either, it’s pushed on us.

We have an over abundance of information that easily debilitates. Renders us useless.

This is now true with tools, particularly web tools.

I’ll be the first to admit I stop taking action or distract myself with a new tool I think is just what I need to finally have a breakthrough.

Oh a lifetime subscription to stock photos, that will make my online business much easier! Oh a new tool for Gmail that lets me upload a a CSV for sending custom e-mails, I better learn about that, it will change everything. I love you and hate you AppSumo, Product Hunt, the App store…

While tools and information are useful, they are not useful at expense of execution, they are not useful when they halt the types of action that create momentum toward your goals.

Get your goal out of your head, act on or communicate it to someone else to act on. Keep doing this until you’ve accomplished a defined goal.

Pick up the shovel, do the work. Share the work. [this will help]