Excerpt from Booked Solid:
Your target market’s urgent needs and compelling desires prompt them to go in search of you and your services, so it’s critical to be able to identify and address them when they come looking you’ll miss your window of opportunity
Application: Know how to offer something they want when you get them looking at your digital “wares”.
Your clients’ urgent needs are the things they would like to move away from, and their compelling desires are the things that they would like to move toward.
Craft your solutions with these in mind!