Excerpt from Booked Solid: 

Your target market’s urgent needs and compelling desires prompt them to go in search of you and your services, so it’s critical to be able to identify and address them when they come looking you’ll miss your window of opportunity

Application: Know how to offer something they want when you get them looking at your digital “wares”.

Your clients’ urgent needs are the things they would like to move away from, and their compelling desires are the things that they would like to move toward.

Craft your solutions with these in mind!

I love taking advantage of those mailers banks and credit card companies send you… you know the ones…try this new (buyers protections program, etc) and you can have this $40 gift card.

I always sign up, immediately put a calendar event on my calendar to remind me via e-mail/text to cancel in about 3 weeks. I have a script I read off to the customer service reps when I cancel to minimize my time on the phone.

I tested a virtual assistant to cancel my last one and the company (Auto Advance) had no problems with it.

I’ve probably been given over $300 so far this year.

The gamey system built to rope you in can be taken advantage of if you out-think it.

What system in your life can you take advantage of?

Pin to wall for instant fuel.

Click image to see big version, Download PDF for Wall

Amazing edge inspiring video for wherever you are in building success on your own.

Sean V Walker (via MrRay1640)