I forgot to mention this in my previous reply – The Facebook Era was offering $25 worth of Facebook advertising with the book – this is enough to get you started and least trying some things.

Good luck and keep us updated!

To be honest I think video is an awesome medium, but it takes more attention to detail to be used effectively on the web, especially for sales pages. I've seen Chris Guillebeau use it on his sales pages mixed with text. Some people are really put off by a raw face in the camera type style, other's like it, or give it more credit if it has some intro motion text…it's a bit tricky. I've had thoughts to use it here several times and always get tripped up by having to edit afterwords, or then worry about using a hosting service and linking that up, and then adding intro text. All of that may just be because a completely raw style just isn't me…still I've had the thought to do 20-30 second “intros” detailing what's in the post…to have a hybrid of sorts…anyway, I'm off topic…good idea! I wish you the best and would like to see what you're working on.

PS love the Braveheart reference

So for me, I am always building a “swipe file,” or copying their great copy into a nice location to look at later when I need inspiration.

Some other sources for copy would be to check out anything by Joe Sugarman, Dan Kennedy, John Carlton or Ted Nicholas. Look on Amazon, eBay, etc. Some of them have free newsletters, etc.

I think you are on a great path. I mean 24 clicks on a buy button. With a $10 product you have potentially $240 on $24 worth of ads…that's not bad. Even if only 10 of them buy, that's a $75 profit margin.

Keep up the great work dude.

I haven't picked an exact price point as this is just mock testing, to see who would be interested. It'll probably end up between 4.99 and 9.99. A survey at lifehacker.com of over 4k people said they would be most likely to buy an e-book around that price. As for analyzing keywords…I got all that data from a few different places, check out this post for more on keywords http://thelifedesignproject.com/2010/01/18/trut... …otherwise google “keyword tool” and you'll see you can easily get a list of how often a word is searched for and calculate that into creating a digital product.

Thanks again!

Also, I'm new to all of this. Did you say you analyzed keywords (ie: can you see a list of the most popular searches on Google and then try to create an e-Product based around what's popular / what you have knowledge on?)

Stein is more useful for editing, and on learning how to integrate fiction-writing techniques into non-fiction.

Top-notch freelance editors are cheaper than copywriters. If you're confident that your writing is good enough to pass muster, an editor can close the distance for you.

Hemingway would run through up to 40 drafts on his work.

When I'm producing quality work, I ensure that I get a look at the writing on two separate days. A fresh perspective makes it easier to be ruthless with your own work.